Squidfactor Privacy and Data Policy

 

Privacy Statement and Data Policy

This Privacy Statement explains our practices, including your choices, regarding the collection, use, and disclosure of certain information, including your personal information, by the Plain Learning Squid AB and it’s services ("SquidFactor").

 

Contacting Us

If you have general questions about your account or how to contact Customer Service for assistance, please visit our online help center at https://www.squidfactor.se/contact-us. For questions specifically about this Privacy Statement, or our use of your personal information, cookies or similar technologies, please contact our Data Protection Officer by email at info@squidfactor.com.

 

The data controller of your personal information is Plain Learning Squid AB. Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.

Collection of Information

We receive and store information about you such as:

  • Information you provide to us: We collect information you provide to us which includes:
    • your name, email address, payment method(s). In certain countries, we collect a government identification number for purposes such as billing and tax compliance. We collect this information in a number of ways, including when you enter it while using our service, interact with our Customer Service, or participate in surveys or marketing promotions; or otherwise provide information to us through our service or elsewhere.
    • your name, email address, payment method(s). In certain countries, we collect a government identification number for purposes such as billing and tax compliance. We collect this information in a number of ways, including when you enter it while using our service, interact with our Customer Service, or participate in surveys or marketing promotions; or otherwise provide information to us through our service or elsewhere.
  • Information we collect automatically: We collect information about you and your use of our service, your interactions with us, as well as information regarding your computer or other device used to access our service. This information includes:
  • your activity on the SquidFactor service;
    • your interactions with our email, push and text messaging;
      details of your interactions with Customer Service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
    • device IDs or other unique identifiers;
    • advertising identifiers, such as those on mobile devices and tablets that include such identifiers (see the "Cookies and Internet Advertising" section below for more information);
    • device and software characteristics (such as type and configuration), connection information, statistics on page views, referring source (for example, referral URLs), IP address (which may tell us your general location), browser and standard web server log information;
    • information collected via the use of cookies, web beacons and other technologies, including ad data (such as information on the availability and delivery of ads, the site URL, as well as the date and time). (See our "Cookies and Internet Advertising" section for more details.)
  • Information from other sources: We also obtain information from other sources. We protect this information according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the source of the data. These sources vary over time, but could include:
    • service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement;
    • select partners that make our service available on their device or with which we offer co-branded services or engage in joint marketing activities;
    • payment service providers who provide us with updated payment method information based on their relationship with you;
    • online and offline data providers, from which we obtain demographic, interest based and online advertising related data;
    • publicly-available sources such as open government databases.

Use of Information

We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use information to:

  • determine your general geographic location, optimize and adapt the learner's flow, determine your Internet service provider, and help us quickly and efficiently respond to inquiries and requests;
  • prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and enforcing our terms (such as determining free trial eligibility); analyze and understand our users, improve our service (including interface experiences);
  • communicate with you concerning our service (for example by email, push notifications text messaging, and online messaging channels), so that we can send you news about SquidFactor, details about new features and types of training availble on SquidFactor, and special offers, promotional announcements, and consumer surveys, and to assist you with operational requests such as password reset requests. Please see the "Your Choices" section of this Privacy Statement to learn how to set or change your communications preferences.



Our legal basis for collecting and using the personal information described in this Privacy Statement will depend on the personal information concerned and the specific context in which we collect and use it. We will normally collect personal information from you where we need the personal information to perform a contract with you (for example, to provide our services to you), where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (for example, our direct marketing activities in accordance with your preferences), or where we have your consent to do so (for example, for you to participate in certain consumer insights activities like specific surveys and focus groups). In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person (for example, to prevent payment fraud or confirm your identity). For questions about our use of your personal information (including legal bases and transfer mechanisms we rely on), cookies or similar technologies, please contact our Data Protection Officer by email at privacy@squidfactor.com. 

 

Disclosure of Information

 

We do not disclose your information to third parties in any commercial circumstances. However, we might share or use anonymized and aggregated data as described below, or give access to service providers:

 

  • Service Providers: We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, infrastructure and IT services, to personalize and optimize our service, to process credit card transactions or other payment methods, to provide customer service, to collect debts, to analyze and enhance data (including data about users' interactions with our service), and to process and administer consumer surveys. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorize them to use or disclose your personal information except in connection with providing their services.
  • Research: We share anonymized and aggregated data to researchers to improve the SquidFactor service, and to contribute to the understanding of aptitude testing and learning.
  • Promotion: We share anonymized and aggregated data in PR activities.
  • Protection of SquidFactor and others: SquidFactor and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) protect against harm to the rights, property or safety of SquidFactor, its users or the public, as required or permitted by law.
  • Business transfers: In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement.

 

Whenever in the course of sharing information we transfer personal information to countries outside of the European Economic Area and other regions with comprehensive data protection laws, we will ensure that the information is transferred in accordance with this Privacy Statement and as permitted by the applicable laws on data protection.

 

Your Choices

Email and Text Messages. If you no longer want to receive certain communications from us via email or text message, simply access the "Account Settings" option in the "My Profile" section of our website and uncheck those items to unsubscribe. Alternatively, click the "unsubscribe" link in the email or reply STOP (or as otherwise instructed) to the text message. Please note that you cannot unsubscribe from service-related correspondence from us, such as messages relating to your account transactions.

 

Push Notifications. You can choose to receive mobile push notifications from SquidFactor. If you subsequently decide you no longer wish to receive these notifications, you can use your mobile device's settings functionality to turn them off.

 

Your Information and Rights

 

You can request access to your personal information, or correct or update out-of-date or inaccurate personal information we hold about you.

 

You can most easily do this by visiting the "My Profile" portion of our website, where you have the ability to access and update a broad range of information about your account, including your contact information, your SquidFactor payment information, and various related information about your account. You must be signed in to access the "My Profile" section. You may also request that we delete personal information that we hold about you.

 

To make requests, or if you have any other question regarding our privacy practices, please contact our Data Protection Officer at info@squidfactor.com. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. Please also see the "Your Choices" section of this Privacy Statement for additional choices regarding your information.

 

You can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information; if we have collected and process your personal information with your consent, then you can withdraw your consent at any time; withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent; you have the right to complain to a data protection authority about our collection and use of your personal information. Our main establishment within the European Union is in Sweden.

 

We may retain information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes and to fulfill the purposes described in this Privacy Statement. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.

 

Security


We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information.

 

Changes to This Privacy Statement

We will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the SquidFactor service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Statement, you may cancel your use of the SquidFactor service. To see when this Privacy Statement was last updated, please see the "Last Updated" section below.


Last updated: 24 September 2018